How to walk correctly in the enterprise SEO This "no return"
As a company, what does it rely on to make money? Of course, it depends on publicity and promotion. With the changes of the times, the Internet era has become an unstoppable state. Few companies will even promote by posting flyers and advertisements, because most users have moved to the Internet, and many companies have also pointed their finger at the unpredictable Internet. Those with money have made bids, and those with no money have done it. SEO Promotion, so SEOer More and more, from business owners to personal webmasters, they all devote themselves to SEO In the heat wave, countless casualties were killed or injured, and few corporate marketing was done well. Next, we will follow how the company should do it well.SEO Let me express my opinion.
1. Why do companies choose SEO Promote in a way?
1、Losing money when bidding: The reason why many companies choose SEO， It's nothing more than a preference for the low price, high stability, and no attacks on peer traffic, so it's a move SEO Promotion, want to borrow SEO Turning around the world, I remember talking to a friend before. The daily bidding and promotion fee of their company's official website is about 500-1200 yuan, and it costs 10,000 or 20,000 yuan per month. The conversion rate is not ideal. Although it is not a loss, after deducting the promotion fee, the amount of income is indeed a bit embarrassing, so I spent 10,000 yuan to hire one. SEO Master, a few months later, this one SEO The great god really fulfilled his mission. Not only did he save a lot of promotion costs, but his conversion rate also increased, and his income also increased from 10,000 to 25,000. Compared with some companies, this bold employment is the biggest reward for the company. Think about the hard work now. SEOer Still working in a company, not being valued, and taking the bottom-level income every month, who will work hard for the company to work hard?
2、“"With the flow, I will do it when others do it and make money: many companies also have the habit of following the flow, and see others do it SEO When rankings make money, I can’t sit still. I stared at other people’s websites all day long. After seeing them, I slapped my thighs and had an idea: to promote a website like them.Then I stared at other people's data all day long, racked my brains to think about why others were so effective and my own had no effect, and then I went online to consult some SEO Experts, this type of company is not a minority, it lacks it. SEO How can technology and layout thinking be successful?
3、Business leaders’ decision-making: Some business leaders are SEO I have a certain understanding, so I want to increase the sales of the company through actual combat. If it is correct SEO It would be fine if you understand more. If you are a leader who has half a bucket of water, you will probably give up if you don’t work for a while, or ask for one. SEO The staff came to do it, but in the end, the optimization staff still asked the optimization staff to do it in his way, which resulted in the end nothing was done and threw the blame to the optimization staff. Mei said: My decision is fine, it is because there is something wrong with your operation execution. You go back to study and come to work.
4、right SEO Learn something, want to pass SEO Increase sales: The purpose of most companies is to spend the least money and make the most money. Learn about it online SEO After that, I want to make money through this method, save promotion costs and increase product sales, but investment is proportional to returns, and there are so many competitors in the market, if you just want to do it, you want to achieve it. SEO There is little chance of increasing sales.
2. Business SEO The fatal misunderstanding
1、Think of hiring one SEOer This solves the problem of online sales: many companies often think that SEO Just hire one SEO The specialist solved the problem of online sales after he came, so he spent thousands of dollars to hire one. SEO The specialist just skipped his hands and left it alone, but it was just a waste of time; I want to do it well SEO， At least one is neededWebsite Programsstaff, web artist, website editor, SEO Wait, only if these positions assist each other can we bring a company's SEO Do it well, the author's job was to do it before SEO， Responsible for full authority in online marketing, website construction, art, soft article editing, SEO They are all carried by one person, and they are tiring to death with a salary of 3,000 yuan. The boss even said you are lazy, which shows that SEO It's actually a very heavy job.
2、Administrators are not proficient SEO Never interfere with the work of optimizing personnel: This kind of situation usually occurs in some management teams, and I have watched some online SEO Articles, or have been trained before, interfere everywhere SEOer I even reason with you in a commanding tone. For example: I have been in this industry for a long time, and I understand the needs of the industry, so you can do as I say.Little do you know that the index industry that management understands, rather than the Internet, always confuses industry needs with the Internet, and can't tell the difference between offline thinking and online thinking. If you are the boss of a company, you should hire it. SEO， Let them do it. (Need to understand SEO The boss needs to ask SEO?)
3、Discourage in information: SEO Everyone knows how important the content of a website is, especially the content that users care about is even more important. I remember once, when I was doing a website optimization, I needed to provide a reference price for users to see, and it could also be used as a long-tail word. When consulting the boss for reference price, the boss would not give it to him or her. He also said that he was afraid of his peers seeing this price, or if the user was afraid that he would be scared away when he saw it.At that time, I was 10,000 grass horses in my mind, and the website was not optimized. You thought that the customer would be scared away when he saw it, and it would be difficult to get up if he didn't put the price. Although the author broke his lips, the boss still did not cooperate. Later, he directly said: I will not provide the price to increase anyway. I asked you to find a way to get it up, and I don't care about anything else.
4、think SEO As simple as bidding: many companies think SEO The difference from bidding is that one spends money to Baidu without spending money. In fact, the biggest difference is that you can use unspoken rules for bidding. SEO If you don't spend money, you have to follow Baidu's algorithm to do the content honestly, a lot of SEO When operating, you often need to modify the details or revisions, but the boss is unwilling to cooperate and does not cooperate SEO The work resulted in the end that the optimization personnel are not effective and the big liar who is not skilled and deceives people.Or you need some professional soft articles that you can't write by yourself, and the boss just needs to copy them online. If you are unwilling to spend money to ask an expert to write high-quality original soft articles, the effect will naturally not be much better.
5、Funding does not support: Some companies simply believe that SEO There is no need to spend money, so when the optimization personnel propose financial support, they all reject it. Take the server as an example, a stable server pair SEO Needless to mention the impact of this, you also know that you need to register and use domestic servers. When the boss heard this, he said that it would take so long to register? Is my business still working? Do domestic servers are so expensive, just make a Hong Kong life.How dare the optimization personnel not bow their heads? They can only silently endure the internet speed of one card and one card. Of course, there are many examples about funds, which will not be explained one by one here.
3. How to run the right business SEO The Road
1、Full staffing and sufficient funds investment: Some companies believe that managing a website does not require so many people, and even one person has the idea of managing multiple websites, but they want to do it well SEO， At least three responsible personnel are hired. If you find an all-round talent, you need to be equipped with an assistant. At the same time, you must be fully prepared for the funds. Don’t pay a salary of 2,000 yuan and wait until others do it before you can give them the income they deserve. Get two or three thousand yuan and then do it honestly in the company. SEO There are very few people, and what you are willing to stay is nothing more than helplessness or immature technology. If it is real SEO Experts will directly show cases. If you can't give the salary you want, you will turn around. With the technology and a lot of cooperative companies, don't talk to such experts about the development prospects of the company. They only care about income. Therefore, in terms of allocating personnel, you can use cases to allocate and give corresponding value returns to work harder.
2、Don’t be blindly greedy for big things. Reasonable choices will help corporate promotion: SEO I think like bidding, you can do whatever you want. I blindly seek high-value and high-competitive words. If you do it well, you will naturally make a lot of profits, but this is not a bidding, but SEO， To fight the strategy of surrounding the city in the country, from local to national, from small to large lyrics, it requires a transition. If you want to eat a fat man in one bite, you will only make yourself die of death.
3、Focus on quality and neglect price: The previous server is a good example, quality is put first. Many companies are willing to spend tens of thousands on websites, and some companies only want to spend a few hundred on websites, and even find some online self-service website building platforms to build websites. While saving money, they have already unknowingly put it. SEO Opportunities are suffocated in the cradle, if the company hires SEO Staff, you might as well consult others’ opinions. It is always a hard truth to pay for what you pay for.
4、Communication in a timely manner to ensure promotional results: whether it is outsourcing the company to an optimization company or hiring personnel to do it yourself SEO， Timely communication is the key to ensuring promotional results, because SEO Those who understand industry knowledge may not understand the needs of Internet users, so they need to optimize personnel and SEO As management, it is best not to impose your industry knowledge. SEO At work, you only need to cooperate well SEO Just work is good.
5、Offline sales thinking and online marketing thinking should be distinguished: offline sales thinking focuses on advantages. Low prices and good quality often become magic weapons for communication with users. However, for the Internet, the primary task is to solve users' needs so that they can see the hope of cooperation. Moreover, online users are very diverse, with peers, users, visitors, and idle people, which are too many than offline sales men. Therefore, don’t use traditional offline thinking to replace online marketing thinking. It is not something that users with low prices and good quality will definitely find you.
6、The expansion of external traffic is essential: Many companies feel that the world is over if they don’t do well in rankings. In fact, it is not the case. Expanding high-traffic channels can allow corporate websites to obtain orders without rankings, perhaps because the company believes that SEO Just do itKeyword rankingThe focus is on rankings, and ignoring other traffic work, it is natural to be able to improve rankings. If there is no ranking, will it fail? Of course not. In addition to Baidu search engine, there are some media such as Tencent, Sohu, Toutiao, etc. that can work hard, combined with Tieba, QQ If the promotion of platforms such as groups and WeChat public accounts is done well, the company can obtain accurate traffic without ranking. I won’t explain too much about the specific operation method here.
Summary: This article focuses on explaining how enterprises do SEO Why do many companies not do well in some misunderstandings and methods? SEO， This is the case, the incompatibility of personnel, the poor thinking of the enterprise, and the management intervention of half a bucket of water always make SEO Work is stagnant, and companies want to have a good time SEO， You should look at it carefully SEO The role of SEO It is not a life-saving straw for enterprises to sell products, but just the icing on the cake for Internet publicity, because users need to combine online inquiries and offline cooperation.
The above is what Suyou Network shares with everyone "How to do business correctly SEO This "no return road" is very thank you for your patience to read this article. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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