SEO How to optimize?
SEO： Search Engine Optimization.
It refers to the use of reasonable means that easy search engine indexing, making the basic elements of the website suitable for search engine retrieval principles and are more user-friendly, so that they are easier to be included and prioritized by search engines.
SEO Benefits: seo It is one of the best ways to bring traffic to a website, direct traffic, promote websites, and search engines.
SEO Benefits: Scalability, you can continuously increase the target keywords and traffic: Conclusion SEO It is the king of cost-effectiveness for corporate network marketing.
·How search engine crawls content works:
Internet (spider crawler) →Indexing program →Query program
·SEO Overall idea
Do SEO The core purpose is to make keywords have good rankings
Then the first step is keyword strategy. Which keywords need to be optimized?Which ones do not require very focused optimization?
There must be a way to make pages containing keyword strategies crawled by search engines
The crawled pages can continuously improve their rankings.
All pages containing keywords reach the first place and continue to maintain it. SEO Just do it well.
What are the necessary tasks to support the overall idea?
Keyword strategy, pages are crawled by search engines, pages containing keywords, pages containing keywords rise, keyword collection, website domain name and space, page code optimization, page weight, keyword grouping (core /Long tail) page weight, keyword concealment and layout, page internal links and external links, evaluation of optimization difficulty, website ur Structure and links, advanced strategies and techniques, page code optimization, originality and continuous update of content.
SEO Optimization is mainly achieved through the following aspects:
(1) Keyword optimization.This is the most basic and important aspect.It is necessary to select appropriate keywords based on the target users and related industries, and optimize keywords in the website. (2) Optimization of title, content and code.These three complement each other and must be carried out simultaneously to achieve results.For titles and content, you must pay attention to continuous keyword optimization;For code, pay attention to the tags, meta Optimization of overall style of tags and code. (3) Establishment of external links.External links can help existing websites direct relevant traffic to new websites;Establishing multiple external links at the same time can also help new websites gain a certain reputation in search engines.Of course, it is not easy to get good external links. (4) Social media communication.Nowadays, many people use Weibo, WeChat, QQ We can use these tools to communicate information, so how to use these tools to help new website statements tell you that you cannot ignore.Of course, the advertising effect is also a factor that cannot be ignored.
2：seo Specific steps for optimization
SEO It is the abbreviation of search engine optimization. It includes optimization of the content, structure, code and external links of the website to improve the website's organic search results ranking.
SEO How to optimize it specifically?Let’s introduce it in detail below.
To enable search engines to better understand your website content, you must ensure that your content is original, valuable, rich and easy to understand.Don't blindly pile up keywords, this will not only not increase the readability and usability of your content, but will make people feel that you are keyword stuff（ Keyword fill).
If the content of a website is messy, visitors will definitely feel laborious when reading it. More importantly, a lot of effective information may not be discovered or obtained in time.An appropriate internal link structure helps search engine robots quickly and efficiently crawl and retrieve web content;At the same time, it is also beneficial to visitors to read.
External links ( Inbound Link ） Helps increase the weight of a site;and external links ( Outbound Link ） This helps to increase the popularity of a site.Therefore, we should pay attention to using external links;For external linkage, we should pay attention to choosing high-quality external linkage.
3：seo Things to note about optimization
Optimize the search engine optimization of the website ( SEO） It is an art that requires careful study.So SEO How to do it specifically?Let’s briefly introduce it below.
First, you need to understand how search engines work.Typically, when people enter keywords into search engines, search engines use their own algorithms to find websites related to these keywords.Among these websites, search engines will select 10 of them as the best matches based on their own criteria.So what we have to do is to get our website selected and enter the top 10.
To do this, we must increase the “readability” of our website by optimizing our content.The so-called "readability" means that the content of our website is easy to read and understand for people.Instead of a bunch of words that you can't understand.
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TAG Label:SEO optimization
