How to build e-commerce websites to attract traffic?
You should know that the purpose of building e-commerce websites is not only to present the company's advantages and cultural concepts, but more importantly to attract traffic and sales.
With the current Internet era, people's consumption methods have also undergone earth-shaking changes. In the past, everyone bought things in stores, but now they can buy a variety of things online as long as they go online. This also indirectly shows that the number of online users is gradually increasing. This is a very good market situation for enterprises. As long as the enterprises grasp it, they can increase the development process. So how to do it.E-commerce website constructionOnly by attracting traffic?
1、Choose a good website building system
Most ordinary merchants do not know how to program and lack the funds and time to build customized websites. In this case, the best way is to use a self-service website building system.But how to choose a self-service website building system?This is also a difficult problem.Simply put, it mainly depends on whether the website building system has marketing website construction templates, whether the system browses smoothly, whether the template design is beautiful, whether the functions are in place, whether the operating system is friendly to novices, etc.If you want to build a foreign trade e-commerce website, you should also pay attention to its access stability abroad.
2、Selection of the mall
Since the mall website wants traffic, the standard for choosing words is to display volume and click-through rate, and to choose the right precise words for promotion. The focus is on "fine" rather than "many".Among them, accurate long-tail words are the first choice. Since the mall website has just been established, there are no major industry words with high industry display volume. On the premise of modifying keyword matching methods, you can choose words with high industry display volume.
3、Website direction planning
E-commerce websites are relatively complex website types, so before starting to build a website, you must think about the main customer groups of the website and what functions are needed.The domain name of the website and logo You should also think about it in advance, try to be simple and easy to remember, so that it is easy to identify customers, and build your own brand.This is the prerequisite for the successful construction of e-commerce websites, and it can also prevent you from making the website too messy and having no clues.
4、Website page design
E-commerce websites must learn to make themselves eye-catching enough and firmly attract customers.The first step is to design the headline banner， Let visitors know what you do at first glance.Notice banner It must be concise and beautiful, with highlights.Like the sports goods store in the picture below, the head image is eye-catching and beautiful, with a simple design, and can quickly attract visitors.
5、Selection of mall products
Products are a core element in mall operations. If you want to have traffic, the choice of products is also a science.Online malls are indispensable for operation, so the products to be promoted need to be carefully selected.It is best to choose a longer period of time to view the product views or the number of visitors to the product, and take these shopping mall treasures with higher values to promote.
6、.Website content update
Nowadays, various e-commerce websites are emerging one after another. If you want to ensure your competitiveness and leave a deep impression on your customers, it is definitely not possible to simply sell products.Therefore, you can update more content that is useful to visitors, such as buying precautions, brand history, product culture, buyer show, etc.This will narrow the distance with customers and attract more fans.
The above are some basic contents of website construction. Dashangchuang has many years of accumulated experience in building e-commerce platforms and website construction, which has helped many customers successfully build websites. Visit Dashangchuang’s official website to learn more information.
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TAG Label:Website construction
