How to operate social websites?Social website operation model
A successful website is definitely not a matter of relying on SEO Or profit model can be successful, but it cannot be achieved by relying on aspects. For example, Baidu relies on search engines. +Encyclopedia, Tencent relies on portal +game +If games are successful, then before we make a website and plan to succeed, we must create the overall operating model of the website.
The website operation model cannot be single
For example, if you build a portal website, the information on the website is very large and the audience is very wide. It seems that many users like it. However, users want to make their own columns, submit their own articles and publish news information, etc., but your portal does not. At this time, users will slowly go to other platforms to publish. At this time, the advantages of self-media platforms are greater than those of portals.
When I was doing my blog, I considered that the blog can only be one day a day, and there is almost no interaction except the message board, so when I created the blog, I made a SEO The Q&A of the Guidance Center, first, to increase the interactivity of the website, and second, the update of blog content is limited, and you can use Q&A to increase the audience of the website. This is why I was able to quickly build blogs in the early stage. SEO The main reason for achieving weight 4.
How to make a diversified website
So the question is, in fact, many websites know that diversified websites have advantages, for example, the current forums +Self-media platform, portal +Submissions, etc., but don’t know how to integrate and operate.
When I was at the beginning of my operation of Jiuwen.com, I always wanted to find a suitable portal to cooperate in operation, but portal cooperation is relatively complicated than the forum, and I couldn't find a suitable portal in the early stage, so I finally chose the forum. The reason for finding cooperation was because of my limited personal ability and I couldn't operate the forum in a small team. +Self-media.
At the same time, I have seen many mall websites operated in combination with portal websites. The reason for this operation is to drive the mall through portal traffic. That is to say, after the portal is built, it will be transported to the mall through information content, and then the conversion is achieved, which reduces the cost of promotion.
I think a diversified website operation should meet the following conditions. First of all, no matter whether you are a forum, self-media platform, Q&A, etc., you must follow the trend of the website, such as the early webmaster home forum +Portal, new media +Portal.
Secondly, use additional modes to increase the stickiness of the website, such as webmaster tools +Portal +Forums, in fact, forums are basically useless, but whether to do it or not, it must be done. Even if it doesn’t work, there is still a need.
Website business model
The premise of making money on a website is that the website has users, and the premise of having users is that the website is valuable and has a greater value than the websites of peers. So let’s look back at why we need to operate diversifiedly. As for the business model, there are only these three types.
Advertising: Make money through website advertising, including advertising space, soft articles, etc.
Product: Make money by selling your own products on your own website, provided that there are products.
Service: Provide paid services on a free basis.
From the beginning of the Internet to the present, no company's profit model can leave these three models. Because it is impossible to leave these three models, most companies use diversified profit models.
Diversified business model
Because there is no way to innovate a new business model, it is only possible to implement diversified profit models in the original business model, such as Tencent's value-added services +Advertising makes profits through two aspects.
In fact, most websites are operating in this way, but the products are different, and the profits you see are also different. If the profit model is single, it is likely that the company will lose money on the one hand.
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