The difference between website bidding ranking and search engine optimization
What is bidding ranking?Bidding ranking is to cooperate with browsers such as Baidu and Google to renew clicks (commonly known as promotion). Charges are charged according to the popularity of keywords. Generally, bidding rankings will set dozens of keywords in the background. The cost of clicking different keywords is different. However, since the cost of bidding rankings is unpredictable, many companies find it difficult to bear its costs and have to choose to do search engine optimization and rely on natural ranking for product marketing.
What is SEO?Search engine optimization is also abbreviatedSEO，SEOIt is a kind of technical means to use a certain technical means to achieve a good and natural ranking on Baidu or Google, which is what we call: Baidu snapshots.By optimizing the internal structure of the website, setting keywords on the page, establishing backlinks, publishing external links, etc., the keywords are exposed in all aspects.SEOThe cost is much lower than that of promotion and is controllable.Generally, websites will be relatively stable as long as they reach the homepage of Baidu or Google. As long as they are patiently taken care of every day, the ranking will not change much.
So, what are the differences between bidding ranking and search engine optimization?
Difference 1: The cost difference is very large.If you do bidding rankings, you can’t avoid malicious clicks from your peers. Some sales companies often click on your website and call to sell their products. These clicks are uncontrollable.Search engine optimization is just the opposite. Once you reach the homepage ranking, the more you click, the better it is for the website, which can greatly improve the website's traffic, weight and user experience.
Difference 2: After clicking the bidding fee, you can go offline and optimize online for a long time.Bidding rankings are charged by click. Suppose you set click consumption in your account today.500Yuan, morning9Click to start bidding, it is possible to arrive11Click, this500Yuan was clicked, and there was no customer consultation, because there were malicious clicks from peers, or some sales companies that were promoting clicks without intention. In the long run, bidding can only be a temporary measure and should not be kept for a long time.Optimization is just the opposite. Search engine optimization depends on accumulation. The more time the website is optimized, the more solid the website's foundation will be, and the easier it will be to optimize it in the later stage. Just take care of it occasionally.
Difference 3: Different brand values.When doing bidding ranking, you can do it with money. Therefore, in the customer's psychology, you don't think that bidding ranking must be a well-known company, but optimization is different. Generally, companies with strength are ranked first. Naturally, the ranking is stable, which is of great significance to the company's brand appreciation.
Summary: In the final analysis, the difference between bidding ranking and search engine optimization mainly comes from the large cost difference, unstable ranking time and different brand value.Therefore, if companies consider it from a long-term perspective, they should still choose to do search engine optimization.
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