About Baidu's brand competitive and unique advertising
When I recently browsed Baidu Marketing Center, I was given a huge article banner Attracted attention.It turns out that Baidu has launched a new advertising style.However, unlike in the past, this time we launched two complementary advertising styles - Jingxiu Advertising and Duxiu Advertising.
Jingxiu Advertising is mainly a brand solution for general demand word traffic.What are the general demand words?The general demand word is a common word.Product categories such as: mobile phones, computers, perfumes, treadmills, etc.;Service categories such as: wedding photography, event planning, training, franchise, etc.;Consulting categories such as: What brand of mobile phones is good, how much does it cost to plan an event, etc.Also, because the display style of Jingxiu advertisements can be based on pictures and text styles or sub-chain styles, it can allow users to understand them in an all-round way.
Duxiu Advertising is mainly a brand solution for general brand word traffic.So, what are pan-brand words?The general brand words include, in addition to core brand words, such as brand names and brands. +Product name, brand +Extended brand traffic of service name.Brand conversion categories such as: Brands +Registration, Brand +Telephone, etc.;Product categories such as: Brands +Reviews, Brands +Performance, etc.;Reputation categories such as: Brands +Is it reliable? Brand +How about the brand +OK, okay, wait;Event categories such as: Brands +Anniversary;brand +Promotions and more.
When users have a demand but do not have a specific brand concept, they will search for common words.At this time, Jingxiu can provide users with the best brand choices in this field.This will enable users to clarify their needs and conduct in-depth research.At this time, Duxiu's common word +Pan-brand words allow users to go directly to the official website for detailed understanding.When users enter the late stage of decision-making, the brand word of Jingxiu +Pan-brand word +The combination of common words can make users more convenient for planning and comparison of intentions.Finally, the user determines his intention to purchase. Duxiu's brand word display method allows users to easily and quickly purchase on the official website.
The above is "Baidu brand competitive advertising and Duxiu advertising" shared by Suyou. Thank you very much for reading this article patiently. We will provide you with more information on reference, use or learning and communication.We can also provide you with:Enterprise website construction, website imitation, website copying, imitation site, foreign trade website construction, foreign trade website construction, company official website productionFor services, our company serves customers with the service concept of "integrity, professionalism, pragmatism and innovation".If you need cooperation, please scan the code to consult, and we will serve you sincerely.
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